Analyzing consumer reviews and other public conversations, this domain will assess current opinions, concerns, and beliefs about nicotine in the public sphere.
The data highlights key words mentioned in consumer posts. It shows us what are consumers discussing and how the posts have varied over time.
The data highlight key words mentioned by users in product reviews. Along with top reviewed products by number of reviews.
Comparison between % of consumer discussion vs % of products mentioning the key word. It shows us the under-addressed consumer needs with high consumer discussion but low product claims.