Nicotine Perception

Analyzing consumer reviews and other public conversations, this domain will assess current opinions, concerns, and beliefs about nicotine in the public sphere.

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Consumer Trends

The data highlights key words mentioned in consumer posts. It shows us what are consumers discussing and how the posts have varied over time. 

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Most discussed key words in consumer posts
Consumer discussion trends over time

Product Review Assessment

The data highlight key words mentioned by users in product reviews. Along with top reviewed products by number of reviews. 

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Most discussed key words in product reviews
Top reviewed products

Under-Addressed Consumer Needs

Comparison between % of consumer discussion vs % of products mentioning the key word. It shows us the under-addressed consumer needs with high consumer discussion but low product claims.

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